Ritvvij ParrikhinTimes Internet TechnologySignals: Change management involved in scaling personalization 42x with 85% growth in CTRThis February we scaled up personalization 42x to a few hundred thousand impressions. In this post, we discuss change management involved.7 min read·Mar 31, 2023----
Ritvvij ParrikhinTimes Internet TechnologySignals: Introducing algorithmic distribution in TOI PlusLast year, TOI started work on Signals — a #personalization platform. In this blog, we talk about the first version that has 8–9% CTR.5 min read·Mar 20, 2023----
Ritvvij ParrikhinTimes Internet TechnologyCan GPT-3 davinci-003 answer modularjournalism.com user need questions?We explore GPT-3 to auto-create context cards for our #JournalismAI Fellowship project.15 min read·Dec 5, 2022----
Ritvvij ParrikhinTimes Internet TechnologyRefining topic modeling to automate taxonomy #JournalismAIWe refine the model to increase accuracy of topic modeling algorithm and setup a dashboard to fix false positives and false negatives.4 min read·Nov 11, 2022----
Ritvvij ParrikhIntroducing religion to six year oldWe’ve not formally introduced religion to our six-year old until now because she wouldn’t have understood it.8 min read·Oct 27, 2022----
Ritvvij ParrikhinTimes Internet TechnologyExploring topic modeling to automate taxonomy #JournalismAIWe explore various topic modeling algorithms against our publishing data to discover pros and cons of each method.8 min read·Oct 18, 2022----
Ritvvij ParrikhWhat is News Product?Let me answer it to you…. with a meme.1 min read·Oct 14, 2022----
Ritvvij ParrikhinWhat’s next at TOIRefining TOI’s supply-side taxonomyWe redid The Times of India’s taxonomy to improve content discovery, analytics, and recommendations.8 min read·Oct 7, 2022----
Ritvvij Parrikh365 days later… Snug Monsters!Six year old builds her first product and sells product worth ₹2000 a month.8 min read·Oct 1, 2022--1--1
Ritvvij ParrikhinTimes Internet TechnologyContext as news product #JournalismAIIn this blogpost, we elaborate what The Times of India and Code For Africa plan to build as part of our JournalismAI fellowship.7 min read·Sep 22, 2022----