Can you contrast what is happening right now versus what happened in the industry during the 2008 financial crisis (or previous recessions)? This will help understand how has the industry evolved in its crisis planning.

Also:

1. What is the long term planning done after 2008 financial crisis? Typically companies should have a year’s worth of operating cash.
2. Is there a recession reaction escalation barometer? Typically:

• Freeze all pay hikes and promotions for a year and implement austerity e.g. slash pantry budgets, offsite, etc.
• Free up working capital by eliminating non-essential OPEX. E.g. slash pantry budgets, cancel off sites. In your cash even stopping print in an era when newspaper or magazine delivery is not happening is wise.
• Reducing liabilities E.g. Negotiate rent reduction or defer payment, etc.
• Reduce non obligation expenses E.g. consultants.
• Slash salaries in a staged and tiered fashion: CXOs highest, then upper management, then ….
• Send people on no-pay leaves.
• Fire people.
• Stop operations.